I actively try to avoid “the buzz” — for most definitions of the word (“beer buzz” is a whole other thing than I’m talking about here). I mean the buzz of current memes and all the popular things I’m supposed to think, feel, and be. As I’ve said before, I’m deliberately allergic to trendy — I refuse to swim in the main stream.
That applies especially to the books, TV shows, or movies, that I’m supposed to see. I’m even more resistant to things I’m supposed to either hate or love. (I still have never seen ET — never will.) I generally don’t read or watch reviews until after I’ve read or watched what they review.