We sometimes say that dogs are living in the now. Sometimes we say that of people who live in the moment and don’t think much about the future (or about the consequences). Whether we mean that as a compliment — as we generally do with dogs — or as an oblique implication of shallowness depends on the point we’re making.
There is the tale of the ant and grasshopper; it divides people into workers who plan for the future and players who live in the now. The former, of course, are the social role models the tale holds heroic. The grasshopper is a shifty lay-about, a ne’er do well, a loafer and a moocher, but that’s not the point.
The point is our sense of «now» and of time.