Daily Archives: July 9, 2013

BB #27: Far Less

Laurel Coppock

“Far Less” what?

Yesterday I wrote about a TV commercial with a bit of a design flaw (and, yet, without that flaw the commercial wouldn’t work). I generally go to great lengths to avoid having to see television commercials, but sadly one cannot avoid all of them. Still, as a former TV and film student, they fascinate me as much as they annoy me.

Advertisers have under a minute to tell you a story that pushes their product. Some are straight-forward about it, others are more oblique. (Generally, the more real substance a product offers, the greater the chance the commercial is straight-forward.)  Some commercials can be real works of art. One of these days I’ll write about some that I find very striking.

Today I want to talk about Toyota Jan.  And Bacon.

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